Retail Marketing Manager

Job Ref:

DIREC002185

Location:

Corporate Office, 101 NE 3rd Ave, Fort Lauderdale, FL

Category:

Marketing & Digital E-Commerce

Employment Type:

Full Time

Overview

• Plan and execute marketing campaigns and promotions designed to attract customers to the store, promote specific products or services, and drive sales. This may include coordinating signage, displays, product demonstrations, and other promotional activities within the store.
• Develop and implement retail marketing strategies to drive foot traffic, achieve sales targets, increase market share, improve customer engagement, and strengthen brand positioning within brick and mortar stores.
• Conduct market research, analyze industry trends, and identify opportunities for growth and differentiation within the retail landscape.
• Analyze sales data, customer feedback, and other metrics to evaluate the effectiveness of in-store marketing initiatives and identify opportunities for optimization. Track KPIs, such as sales conversion rates, customer traffic, and average transaction value, and using insights to refine marketing strategies (email/SMS/social etc.).
• Work with the Ecommerce Division to ensure the alignment of messaging, creative assets, and branding within the retail environment across all marketing channels.
• Partner with Retail Operations to ensure that product displays and store layouts effectively showcase merchandise and enhance the overall shopping experience. This includes optimizing product placement, signage, and visual elements to maximize sales and create a compelling retail environment.
• Lead a team responsible for implementing in-store marketing initiatives, providing guidance, support, and mentorship to ensure the successful execution of strategies. This includes setting goals, allocating resources, and fostering a collaborative and creative work environment that encourages idea generation/experimentation and a results-driven environment.
• Collaborate with various departments, including merchandising, creative, operations, and store management, to ensure alignment and coordination of in-store marketing initiatives with overall business objectives including new product launches. 

• BS/BA Degree - Marketing, Public Relations, or Project Management
• 5+ years of experience in retail marketing, with at least 3 years in a leadership role
• Deep understanding of retail industry dynamics and consumer behavior within a physical retail environment
• Proven track record of developing successful in-store retail marketing solutions and consistently delivers them on-time/on-budget
• Experience working in a retail environment, preferably within the consumer goods or fashion industry
• Email Marketing & Social Media Marketing Experience
• Proficient in Microsoft Office Suite, solid Excel skills
• Advanced Project Management (Utilize Workfront/Attask)
• Organizational skills: ability to manage time, prioritize work, meet deadlines, and complete all assigned tasks
• Clear and effective written and verbal communication and strong interpersonal skills
• Well-organized, detail and deadline-oriented
• Ability to work in a fast-paced environment and adapt to changing priorities
• Strategic Planning and Execution Expert: plan and manage at both strategic and operational levels as related to sales, marketing, and business (competitive) strategy

• Medical and Pharmacy Coverage
• Dental and Vision Coverage
• Life/AD&D Insurance
• Employee Assistance Program – self-care and support for life’s everyday challenges
• Extensive 401(k) plan with company matching - Save for your future.
• Short & Long Term Disability – Company Paid
• Accident, Hospital Care and Critical Illness Insurance – Protect your Income.
• Legal Insurance and ID Theft Protection
• Holiday Pay and Paid Time Off – Life Balance
• Volunteer Time Off – Make an Impact
• Free Parking at the Downtown Corporate Office
• Regular Social Activities and Events – Mandatory Fun
• See more of the benefits we offer.