Paid Search Marketing Coordinator

Job Ref:

SEMAN002474

Location:

Pune, Maharashtra, India

Category:

Marketing & Digital E-Commerce

Employment Type:

Full Time

Overview

ABOUT UA/UNIFORM ADVANTAGE BRANDS

For over 39 years, UA Brands has been synonymous with fashion-forward specialty apparel for the medical and culinary professions. We are proud to support our valued customers - true heroes giving back with every shift. Our culture includes a long history of philanthropy and community support. Our strong values and unique culture are built on collaborating not merely as coworkers, but as family and friends. From the beginning, we provide candidates an authentic look into how UA Brands embraces their skills and perspectives, all in ways that continue to set us apart.

As part of our expansion plans as a growing, global organization, UA Brands started its captive center in Pune, India in September 2017 to add IT & ITES support and talent to our corporate teams.

ABOUT THE ROLE

The Marketing Analyst's primary responsibility is to support the SEM Manager to create, optimize and execute our customer acquisition marketing plan, focusing on PPC (pay per click) and Display Advertising for our various websites.

WHAT YOU’LL DO

• Execute and optimize paid search campaigns across Google Ads, Microsoft Ads, and emerging platforms.
• Plan, launch, and manage paid social campaigns on Meta Ads Manager (Facebook & Instagram).
• Collaborate with design and content teams to build creative assets aligned with campaign goals.
• Monitor campaign performance daily, providing actionable insights and reporting on KPIs such as ROAS, CPA, CTR, and conversion rates.
• Maintain and update campaign trackers, budget pacing sheets, and performance dashboards in Excel.
• Support keyword research, A/B testing, audience segmentation, and bid strategies.
• Conduct competitive analysis and market trend research to inform strategic recommendations.
• Assist with campaign setup on additional platforms including TikTok Ads and Pinterest Ads (experience a plus).

REQUIRED SKILLS

• 1–2 years of experience in digital marketing with hands-on Meta Ads campaign management.
• Solid understanding of performance marketing principles and digital KPIs.
• Proficiency in Microsoft Excel, including pivot tables, lookups, and charting.
• Familiarity with Google Ads and Microsoft Ads platforms.
• Experience or familiarity with TikTok Ads and Pinterest Ads is a strong plus.
• Strong organizational skills and attention to detail.
• Ability to interpret data and translate findings into marketing insights.
• Clear, concise communication and teamwork skills.

REQUIRED QUALIFICATION

• Google Ads and/or Meta Ads certification(s).
• Experience in eCommerce or DTC marketing environments.
• Working knowledge of Analytics and tracking implementation (UTM parameters, pixel management, etc).

WHERE YOU’LL WORK

REMOTE – Work from Home

Have workplace flexibility - you’ll work exclusively from the comfort of your home with no commute! Remote employees are expected to be online and available during the core business hours for their team. Company computer equipment provided for business use.

PLENTY OF BENEFITS TOO

UA BRANDS offers a full range of benefits that addresses both your health and financial needs.

• Company-sponsored medical insurance for employees and family members
• Company-sponsored Life insurance for employee
• Company-sponsored Group Personal Accidental insurance for employee
• Company-sponsored Gratuity Benefit
• Continuous remote work
• Hardship Allowance: Paid over and above the employees’ monthly salary
• Extended Hardship Allowance: Paid over and above the employees’ monthly salary
• Paid Vacation / Earned Leave
• Maternity Leave, Compensatory Off Leave, Bereavement Leave, and Paternity Leave as per the applicable norms. 

• Holiday Pay
• Referral Program - Get paid to work with Friends
• Regular Recognition, Social Activities, Monthly Events, and Birthday Celebrations – Mandatory Fun

UA IS AN EQUAL OPPORTUNITY EMPLOYER

As an employee of any UA Brands division, you will be part of an established and dynamic organization. We believe that success starts from within, and we are seeking individuals who thrive in an environment that encourages and supports self-management. To provide equal employment and advancement opportunities to all individuals, employment decisions at UA Brands will be based on merit, qualifications, and abilities. UA Brands does not discriminate in employment opportunities or practices based on race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law. UA Brands will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship. 

We are a Drug-Free Workplace.