UA Brands
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Director, Paid Media Marketing

Job Details

Job Ref:
DIREC002444
Location:
Corporate Office, 101 NE 3rd Ave, Fort Lauderdale, FL
Category:
Marketing & Digital E-Commerce
Employment Type:
Full Time
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Overview

ABOUT UA/UNIFORM ADVANTAGE BRANDS
For over 40 years, UA Brands has been synonymous with fashion-forward specialty apparel for the medical and culinary professions. We are proud to support our valued customers - true heroes giving back with every shift. Our culture includes a long history of philanthropy and community support. Our strong values and unique culture are built on collaborating not merely as coworkers, but as family and friends. From the beginning, we provide candidates an authentic look into how UA Brands embraces their skills and perspectives, all in ways that continue to set us apart.
 
ABOUT THE ROLE
We are a leading retailer in the medical scrubs and workwear space, operating three dynamic e-commerce websites: UniformAdvantage.com, ChefUniforms.com, and TheHypothesis.com. In addition to our robust online presence, we own and operate 26 retail stores nationwide. Our mission is to provide high-quality, functional, and stylish apparel that empowers professionals to perform at their best.

The Director of Paid Media Marketing will be responsible for leading and managing all paid media efforts across multiple brands, including Uniform Advantage, Chef Uniforms, The Hypothesis, and 26 retail locations. This pivotal role requires a strategic and analytical leader who will develop, execute, and optimize media campaigns to drive traffic, revenue, and brand awareness. The ideal candidate will have a strong background in SEM, Shopping/PMax campaigns, social media advertising, retargeting, YouTube ads, and geo-targeting strategies.
 
WHAT YOU’LL DO 
  • Develop and oversee comprehensive paid media strategies aligned with overall marketing and business objectives.
  • Identify growth opportunities and provide thought leadership on emerging paid media trends and technologies.
  • Lead cross-functional collaboration with creative, e-commerce, analytics, and brand marketing teams to ensure cohesive messaging and campaign execution.
  • Plan, execute, and optimize SEM, Shopping/PMax campaigns, social media ads, YouTube ads, geo-targeted campaigns, and retargeting strategies.
  • Ensure efficient and effective budget allocation across channels to maximize ROI.
  • Build, mentor, and develop a high-performing paid media team, fostering a culture of continuous learning and performance excellence.
  • Analyze and report on campaign performance, providing actionable insights and recommendations to senior leadership.
  • Partner with the analytics and insights team to establish KPIs, dashboards, and measurement frameworks.
  • Build and maintain relationships with key media partners, agencies, and vendors. Negotiate media buys and manage contracts to achieve maximum value.
  • Develop and tailor paid media strategies to the unique needs of each brand and retail location.
  • Ensure brand guidelines and messaging consistency across all paid media efforts.
 
WHAT YOU’LL BRING
  • Proven track record of managing large-scale, multi-channel paid media campaigns.
  • Hands-on experience with ad platforms such as Google Ads, Meta Ads, and other relevant media tools.
  • Experience managing paid media for e-commerce brands and retail locations is a plus.
  • Expertise in SEM, Shopping/PMax, social media ads, YouTube ads, geo-targeting, and retargeting.
  • Strong analytical skills with the ability to translate data into actionable insights
  • Strategic Thinker: Ability to see the big picture and align marketing strategies with business goals.
  • Collaborative Leader: Proven ability to lead cross-functional teams and foster a culture of collaboration.
  • Results-Oriented: Strong focus on achieving measurable outcomes and optimizing marketing performance.
  • Creative Innovator: Passion for creative problem-solving and staying ahead of marketing trends.
  • Customer-Centric: Deep understanding of customer behavior and how to engage diverse audiences.
  • Experience in the apparel or retail industry is a plus.
  • Excellent organizational and communication skills, with the ability to multitask in a fast-paced environment.
  • Experience in e-commerce and omnichannel marketing strategies.
  • Organization skills- ability to manage time, prioritize work, meet deadlines, and complete all assigned tasks.
  • Strong analytical skills with experience in reporting and data analysis.
  • 10+ years of experience in marketing, with at least 5 years in a leadership role.
  • BS/BA Degree – Marketing, Public Relations, Project Management, Business
      WHERE YOU’LL WORK
      HYBRID – The Best of Both Worlds
      Have the flexibility to work on-site/in the business and remotely during the week. You’ll spend a few days a week in our office for collaboration/in-person engagement and have the flexibility to work from home on other days. While on-site, join other team members in the spacious Quad for lunch or enjoy our ongoing wellness activities. Employees are expected to be online and available during the core business hours for their team. Company computer provided for business use.
       
      PLENTY OF BENEFITS TOO
      UA BRANDS offers a full range of benefits, allowing you the opportunity to customize a benefits package that addresses both your health and financial needs.
      • Medical and Pharmacy Coverage
      • Dental and Vision Coverage
      • Life/AD&D Insurance
      • Employee Assistance Program – self-care and support for life’s everyday challenges
      • Extensive 401(k) plan with company matching - Save for your future
      • Paid Family Leave
      • Short & Long Term Disability – Company Paid
      • Accident, Hospital Care and Critical Illness Insurance – Protect your Income
      • Auto Insurance
      • Legal Insurance and ID Theft Protection
      • Nationwide Pet Insurance
      • Holiday Pay
      • Paid Time Off – Life Balance
      • Volunteer Time Off – Make an Impact
      • Employee Discount Program
      • Referral Program - Get paid to work with Friends
      • Free Parking at the Downtown Corporate Office
      • Regular Social Activities and Events – Mandatory Fun
      • See more of the benefits we offer 
      UA IS AN EQUAL-OPPORTUNITY EMPLOYER
      As an employee of any UA Brands division, you will be part of an established and dynamic organization. We believe that success starts from within, and we are seeking individuals who thrive in an environment that encourages and supports self-management. To provide equal employment and advancement opportunities to all individuals, employment decisions at UA Brands will be based on merit, qualifications, and abilities. UA Brands does not discriminate in employment opportunities or practices based on race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law. UA Brands will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship. 
      We are a Drug-Free Workplace.

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      "A uniform that fits right and feels great has the power to change a caregiver's day."
      - Susan Masimore CEO, Uniform Advantage

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        Contact Us

        If you like what you’ve heard about us so far and believe you’re exactly the ambitious, self-motivated professional we need, we’d love to meet you!

        Email: jobs@uabrands.com