Director, eCommerce Marketing & Digital Experience

Job Details

Job Ref:: DIREC002446
Location:: Corporate Office, 101 NE 3rd Ave, Fort Lauderdale, FL
Category:: Marketing & Digital E-Commerce
Employment Type:: Full Time

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Overview

ABOUT UA/UNIFORM ADVANTAGE BRANDS

For over 40 years, UA Brands has been synonymous with fashion-forward specialty apparel for the medical and culinary professions. We are proud to support our valued customers - true heroes giving back with every shift. Our culture includes a long history of philanthropy and community support. Our strong values and unique culture are built on collaborating not merely as coworkers, but as family and friends. From the beginning, we provide candidates an authentic look into how UA Brands embraces their skills and perspectives, all in ways that continue to set us apart.

ABOUT THE ROLE

We are a leading retailer in the medical scrubs and workwear space, operating three dynamic e-commerce websites: UniformAdvantage.com, ChefUniforms.com, and TheHypothesis.com. In addition to our robust online presence, we own and operate 26 retail stores nationwide. Our mission is to provide high-quality, functional, and stylish apparel that empowers professionals to perform at their best.

We are looking for a dynamic and visionary Director of E-Commerce Marketing & Digital Experience to lead the strategic planning, execution, and performance optimization of digital campaigns across all UA Brands e-commerce platforms. This leader will be responsible not only for driving revenue growth and elevating user experience but also for managing a high-performing team of marketers and campaign managers. The ideal candidate brings a strong background in campaign management, UX/UI optimization, and e-commerce technology, paired with proven leadership capabilities.

WHAT YOU’LL DO

Team Leadership & Strategic Oversight:
- Build, mentor, and lead a team responsible for campaign planning, execution, and on-site marketing strategy
- Develop clear goals, KPIs, and professional development plans to ensure high team performance and engagement.
- Foster a collaborative culture that encourages experimentation, ownership, and continuous improvement.
E-Commerce Campaign Planning & Execution:
- Oversee the full lifecycle of marketing campaigns across UniformAdvantage.com, ChefUniforms.com, and TheHypothesis.com—from ideation and scheduling to launch and optimization.
- Align campaign strategies with broader brand, seasonal, and promotional calendars.
- Ensure all on-site messaging and promotions are aligned across departments and executed with precision.
Customer Experience & UX Optimization:
- Serve as the voice of the customer for our digital experience; lead initiatives that reduce friction, improve engagement, and support conversion.
- Partner with internal UX/UI teams to implement enhancements across homepages, landing pages, navigation, and PDPs.
- Leverage insights and testing to continuously improve site usability and content strategy.
Data-Driven Optimization:
- Own the A/B and multivariate testing roadmap to test hypotheses that drive measurable business impact.
- Monitor key site metrics (conversion rate, bounce rate, cart abandonment, etc.) and implement strategies to optimize performance.
- Report on campaign and website performance regularly, using data to inform future initiatives.
Performance Analysis: Establish KPIs and reporting processes to measure the effectiveness of campaigns, providing actionable insights and recommendations for improvement.
Partnerships: Collaborate with cross-functional teams, including E-commerce, Creative, Retail Operations, and Merchandising, to ensure seamless execution of campaigns.
Innovation: Stay ahead of industry trends and emerging technologies to identify new opportunities for growth and engagement.

WHAT YOU’LL BRING

Utilize Salesforce Commerce Cloud (SFCC) to manage campaign deployments and on-site updates efficiently.
Deep expertise in campaign planning, UX/UI, and e-commerce performance metrics.
Strategic Thinker: Ability to see the big picture and align marketing strategies with business goals.
Collaborative Leader: Proven ability to lead cross-functional teams and foster a culture of collaboration.
Results-Oriented: Strong focus on achieving measurable outcomes and optimizing marketing performance.
Creative Innovator: Passion for creative problem-solving and staying ahead of marketing trends.
Customer-Centric: Deep understanding of customer behavior and how to engage diverse audiences.
Experience in the apparel or retail industry is a plus.
Excellent organizational and communication skills, with the ability to multitask in a fast-paced environment.
Experience in e-commerce and omnichannel marketing strategies.
Hands-on experience with A/B testing, personalization, and conversion rate optimization.
Organization skills- ability to manage time, prioritize work, meet deadlines, and complete all assigned tasks.
Strong analytical skills with experience in reporting and data analysis.
10+ years of experience in marketing, with at least 5 years in a leadership role.
BS/BA Degree – Marketing, Public Relations, Project Management, Business

WHERE YOU’LL WORK

HYBRID – The Best of Both Worlds

Have the flexibility to work on-site/in the business and remotely during the week. You’ll spend a few days a week in our office for collaboration/in-person engagement and have the flexibility to work from home on other days. While on-site, join other team members in the spacious Quad for lunch or enjoy our ongoing wellness activities. Employees are expected to be online and available during the core business hours for their team. Company computer provided for business use.

PLENTY OF BENEFITS TOO

UA BRANDS offers a full range of benefits, allowing you the opportunity to customize a benefits package that addresses both your health and financial needs.

Medical and Pharmacy Coverage
Dental and Vision Coverage
Life/AD&D Insurance
Employee Assistance Program – self-care and support for life’s everyday challenges
Extensive 401(k) plan with company matching - Save for your future
Paid Family Leave
Short & Long Term Disability – Company Paid
Accident, Hospital Care and Critical Illness Insurance – Protect your Income
Auto Insurance
Legal Insurance and ID Theft Protection
Nationwide Pet Insurance
Holiday Pay
Paid Time Off – Life Balance
Volunteer Time Off – Make an Impact
Employee Discount Program
Referral Program - Get paid to work with Friends
Free Parking at the Downtown Corporate Office
Regular Social Activities and Events – Mandatory Fun
See more of the benefits we offer

UA IS AN EQUAL OPPORTUNITY EMPLOYER

As an employee of any UA Brands division, you will be part of an established and dynamic organization. We believe that success starts from within, and we are seeking individuals who thrive in an environment that encourages and supports self-management. To provide equal employment and advancement opportunities to all individuals, employment decisions at UA Brands will be based on merit, qualifications, and abilities. UA Brands does not discriminate in employment opportunities or practices based on race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law. UA Brands will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship.

We are a Drug-Free Workplace.

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"A uniform that fits right and feels great has the power to change a caregiver's day."
- Susan Masimore CEO, Uniform Advantage

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Contact Us

If you like what you’ve heard about us so far and believe you’re exactly the ambitious, self-motivated professional we need, we’d love to meet you!

Email: jobs@uabrands.com