AI Search Strategist

Job Ref:

AISEA002667

Location:

Corporate Office, 101 NE 3rd Ave, Fort Lauderdale, FL

Category:

Marketing & Digital E-Commerce

Employment Type:

Full Time

Overview

UA Brands is seeking an innovative AI Search Strategist to help grow our visibility across AI-powered search and generative answer platforms including ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, and other emerging AI discovery tools.

This role is focused on improving how AI systems and large language models (LLMs) interpret, index, retrieve, and recommend our brands, products, and digital content. By combining technical SEO, structured data strategy, semantic search optimization, and AI-readiness initiatives, this position will help drive AI-powered product discovery across our e-commerce brands.

The ideal candidate brings a strong understanding of modern SEO, AI search behavior, and the technical foundations of website structure, indexing, and machine-readable content. This person will partner closely with marketing, development, content, merchandising, and analytics teams to improve AI discoverability, conversational search visibility, and overall organic search performance.

This is an exciting opportunity to help shape the future of AI-driven commerce and next-generation search experiences.

• Develop and execute strategies to improve visibility across AI-powered search platforms and generative AI search experiences
• Optimize website content and structure for AI-readability, semantic search, and conversational search queries
• Improve AI discoverability through internal linking, topical authority, and entity optimization
• Monitor AI search trends, LLM search behavior, and emerging AI retrieval technologies
• Help increase brand citations and product visibility in AI-generated answers and AI search results

• Lead structured data and schema markup initiatives across product pages, category pages, FAQs, editorial content, and organizational pages
• Maintain and optimize JSON-LD structured data and schema markup implementations to improve machine readability, AI comprehension, search indexing, and AI-generated visibility
• Conduct technical SEO audits focused on crawlability, indexing, HTML structure, JavaScript rendering, internal linking, schema markup, site architecture, and AI accessibility
• Partner with developers to implement technical SEO enhancements and AI-readiness improvements
• Identify opportunities to improve semantic page structure and AI retrieval performance

• Partner with content teams to build AI-optimized and search-friendly content strategies
• Support conversational search optimization and FAQ content development
• Improve content organization and semantic relevance to support AI-powered search experiences
• Help develop scalable content frameworks that improve organic search and AI-generated visibility

• Monitor AI referral traffic, AI search visibility, and organic search performance metrics
• Build dashboards and reporting frameworks to track AI discoverability and AI citation performance
• Conduct competitive analysis across SEO, AI search, and digital discovery channels
• Translate findings into actionable recommendations for marketing and development teams

• Work closely with development, marketing, merchandising, analytics, and content teams
• Communicate AI search opportunities and technical recommendations clearly to stakeholders
• Support QA testing and implementation of SEO and AI-search-related initiatives

• Bachelor’s degree in Marketing, Business, Communications, Information Systems, Computer Science, or related field
• Familiarity with generative search experiences and AI-powered answer engines
• Experience in SEO, technical SEO, AI search optimization, digital marketing, organic search optimization, or content strategy
• Strong understanding of:
  • technical SEO fundamentals
  • crawlability and indexing
  • semantic search
  • internal linking
  • site architecture
• Experience with structured data, schema markup, and JSON-LD implementation
• Familiarity with AI-powered search platforms including:
  • ChatGPT
  • Google AI Overviews
  • Perplexity
  • Gemini
  • Claude
• Experience using SEO and analytics platforms such as:
  • Google Search Console
  • GA4
  • Ahrefs
  • SEMrush
  • Screaming Frog
  • Looker Studio
  • Strong analytical, organizational, and communication skills

• Understanding of JSON-LD and structured data/schema markup
• Ability to read and understand basic HTML
• Familiarity with how JavaScript impacts SEO, indexing, crawlability, and AI readability
• Basic understanding of CSS and webpage layout structure
• Experience identifying technical SEO issues related to crawlability, indexing, internal linking, site architecture, and semantic page structure
• Ability to partner with developers on SEO and AI-search-related implementations

• Experience with e-commerce SEO and AI-driven product discoverability
• Understanding of entity optimization, knowledge graphs, and semantic search concepts
• Experience optimizing content for conversational search and AI-generated search experiences
• Familiarity with AI search behavior and emerging AI-powered discovery platforms
• SEO, analytics, or AI-related certifications preferred

• Medical, Dental & Vision Coverage
• 401(k) with Company Match
• Paid Time Off & Holiday Pay
• Company-Paid Short & Long-Term Disability + Life Insurance
• Employee Assistance Program (EAP)
• Employee Discounts & Referral Bonuses
• Volunteer Time Off

Plus, additional perks like pet insurance, legal coverage, wellness benefits, and more.

We are a Drug-Free Workplace.